Employer Branding Most Wanted

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The Event

Last update: Due to Coronavirus Covid-19 we had to postpone the event date to 7 October 2020 and it will be online.

The Employer Branding Most Wanted Conference is the ninth of a series of employer branding events. This year’s event will bring the most popular global brands’experience together with over 300 attendees from all over Europe.

Who is the event for?

CEO and senior management of all departments within the company
All members of the HR team
Selection experts
Managers and business owners

What you will learn:

Steps to creating a successful strategy

What attracts and retains employees of the company?

Good practice benchmarking and how do we stand out from our competitors?

How to find out which is the key to the candidates for our company?

How do we build a strong bond between people and the brand?

How to make brand messages appealing?

Effective channels for employer brand communication in 2020

Examples of using social networks to attract and retain employees

100

Speakers

200

Participants

360 Min.

A valuable experience

Speakers

Marije Van Der Togt – EMEA Employer brand lead at Philips

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LinkedIn – More information soon

Modiara Kamps – EMEA consumer tech employer branding and campaign lead

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Jonathan Batty – Head of Content & Storytelling IBM Europe

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Creating a successful Employer Brand content strategy in a scattered region

Theme: Coming soon!

Invent and Simplify Employer Branding

Storytelling for business

Paolo Ruggeri – Author and CEO

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Sandrine Halleux – Global Social Media Lead Employer Branding в Nokia

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Kaan Bulut – Employer Brand Consultant at 3iK

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Adam Mckinnon – People Analytics

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Leadership 2020 – the key to high engagement, efficiency and attractiveness as an employer.

Naked and Afraid: Challenges in managing the increasingly transparent social-driven recruitment process

Engage & Enroll: Making the youth talk about your employer brand

Analyzing social networks to inform talent management

Program

9:00 – 9:30

Registration

9:30 – 10:15

Analyzing social networks to inform talent management –Adam Mckinnon (Merck)

Social networks are an important lever in employer branding. However, LinkedIn’s 2020 Global Talent Trends Report indicated that the analysis of networks was limited to only 14% of organizations participating in their research. This presentation will provide examples of how Merck KGaA is using non-traditional sources of data to create social networks, analyze this content, and use insights generated to inform Talent Management decisions.

10:15 – 11:00

Storytelling for business – Jonathan Batty (IBM Europe)

All organizations have to communicate in order to survive and thrive in the information age. But how to do it in a way that compels your stakeholders to believe in you, support you and sends your messages viral? The ancient art of storytelling has come back into vogue and all organizations large and small are trying to incorporate storytelling techniques into their marketing and communications strategies.

But how to do this effectively? What are the benefits and pitfalls? What makes a good story, how do you find it and tell it in a way that achieves your business goals? What’s the different between storytelling for external and internal stakeholders? This presentation will provide insight and tips to help you design and implement storytelling campaigns more effectively.

11:00 – 11:30

Coffee Break

11:30 – 12:15

Creating a successful Employer Brand content strategy in a scattered region- Marije Van Der Togt (Philips)

At Philips in EMEA we hire thousands of people each year. The needs across EMEA are quite differentiated. Campus and professional, many different segments and differentiated market needs. Many people know the consumer brand, but not our current mission and vision. How do you set up a consistent, differentiating, scalable Employer brand strategy in this landscape. I will share our thinking and provide some tips and tricks.

12:15 – 13:00

Naked and Afraid: Challenges in managing the increasingly transparent social-driven recruitment process – Sandrine Halleux (Nokia)

13:00 – 14:00

Lunch Break

14:00 – 14:45

Invent and Simplify Employer Branding – Modiara Kamps (Amazon)

14:45 – 15:30

Leadership 2020 – the key to high engagement, efficiency and attractiveness as an employer. – Paolo Ruggeri (OSM)

15:30 – 16:00

Coffee Break

16:00 – 16:45

Engage & Enroll: Making the youth talk about your employer brand – Kaan Bulut, 3iK

Time to learn from the recent wins & mishaps of renowned brands!

Campus communication is more than hiring the right talent or retaining them. When your employer brand is managed en masse ideally, the youth will turn out to be your willing brand ambassadors. Once they are engaged with your employer brand, enrollment & retention will be a breeze. The HR will just kick back & relax while reaping the rewards.

16:45 – 17:30