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EVENT INFO
Improve your Employer Brand expertise with the founder of Employer Brand Academy – Ali Ayaz!
EmployerBrand MasterClass by Ali Ayaz is developed to deliver concentrated hands-on experience on developing and managing Employer Brand.
This course is an inspirational and creative, step by
step guide to help participants plan, build, implement and measure a compelling Employer Brand.
Participants will create and present their own EVP for the case provided as exercises and leave the room with tons of new ideas, tools and techniques.
Employer Brand Masterclass combines
- Lectures and
- Discussion modules
to help participants experience and understand the training while working on real business cases taken from top companies and worldwide brands.
This advanced masterclass is designed for familiar with Employer Brand Management principles who would like to develop further their knowledge.
The course will train you the XYZ rather than ABC of managing employer brand.
Please note that this event will be held in English
How to develop a brand as an employer
How to create your EVP
How to implement your EB strategies
How to specify your target people, what are their characteristics
How to diagnose and understand your current EB situation
How to measure your EB effectiveness
Individual tips
Real business cases
ABOUT ALI AYAZ
Ali Ayaz has traveled more than 50 different countries for various marketing and branding ventures, successfully completing various employer brand projects with multinational blue chip companies in the automotive, banking, fast-moving consumer goods (FMCG), IT telecom, and retail industries.
Currently, Ali serves as an Employer Brand and HR Consultant at Modern Management Consulting, London, where he is well-versed in not only employer brand development, but candidate and employee surveys, recruitment, and employee engagement. He also authored the book, “Secret Formula for an Authentic Employer Brand”, published in Bulgarian as well. Ali is well known and favorite speaker to audience participated Employer Branding events in 2016 and 2017 in Sofia organized by ToTheTop Agency.
Outside of business and marketing, Ali Ayaz is active in his community and volunteers for numerous charity projects. He is also an avid hiker, bike-rider, and self-learner.
EVENT SCHEDULE | 28 MARCH 2019
8:30 - 9:30: Registration
Morning coffee and door opening
9:30 - 11:00: Panel I
– Employer Brand terms and values
– Air, Focus and Strategies for manage Employer Brand
– How to build a strong Employer brand team in the company
11:00 - 11:30: Coffee break
11:30 - 13:00: Panel II
– Target people defining
– EVP Creation – step-by-step
– Content of creative brief
13:00 - 14:00: Lunch break
14:00 - 15:30: Panel III
– Employer brand implementation and change management
– Measuring internal and external results
16:00 - 16:30: Coffee break
15:30 - 17:00: Panel IV
– Most common mistakes and challenges – how to overcome?
– Examples: Most valued researches and assessments to implement
BOOK YOUR TICKET
PLAN
Number
minutes
Price
Price for 1 minute
Registration
450
BGN VAT excl.
Includes:
* Ticket for Employer Brand
Academy LEVEL I - 1-2 July
* Lunches
* Coffee breaks
Pass and
3 overnights
715
BGN VAT excl.
Includes:
* Ticket for Employer Brand
Academy LEVEL I - 1-2 July
* Lunches
* Coffee breaks
3 overnights in "Suite Hotel Sofia"
* Airport Transfer
*Beakfasts
Double
Pass
800
BGN VAT excl.
Includes:
* 2 Tickets for Ticket for Employer Brand
Academy LEVEL I - 1 -2 July
* Lunches
* Coffee breaks
EVENT VENUE
Official Host of the EmployerBrand MasterClass by Ali Ayaz is Inter Expo Center, Sofia.
Address: Sofia, 147 Tsarigradsko shose Blvd
Transportation: The fastest transportation is taking Sofia metro to “IEC – Tsarigradsko shose”. Other means for transportation to the site are bus 1,3,5,6,114,384
This post is also available in: Bulgarian