The Event

Become Employer Branding Expert with the founder of Employer Brand Academy – Ali Ayaz!

Black Belt MasterClass is developed to deliver concentrated hands-on experience on developing and managing Employer Brand.

This course is an inspirational and creative, step by
step guide to help participants plan, build, implement and measurecompelling Employer Brand.

Participants will create and present their own EVP for the case provided as exercises and leave the room with tons of new ideas, tools and techniques.

Black Belt Masterclass in Employer Brand Management combines

  • Lectures and
  • Discussion modules

that requires participants’ interactive involvement while working on real business cases taken from top companies and worldwide brands.

This advanced masterclass is designed for familiar with Employer Brand Management principles who would like to develop further their  knowledge.

The course is named “Black Belt” as you will learn the XYZ rather than ABC by the end of the 2-day program.

 Please note that this event will be held in English

You will learn:

How to develop a brand as an employer

How to create your EVP

How to implement your EB strategies

How to specify your target people, what are their characteristics

How to diagnose and understand your current EB situation

How to measure your EB effectiveness

Individual tips

Real business cases


Ali Ayaz has traveled to more than 50 different countries for various marketing and branding ventures, successfully completing various employer brand projects with multinational blue chip companies in the automotive, banking, fast-moving consumer goods (FMCG), IT telecom, and retail industries.

Currently, Ali serves as an Employer Brand and HR Consultant at Modern Management Consulting, London, where he is well-versed in not only employer brand development, but candidate and employee surveys, recruitment, and employee engagement. He also authored the book, “Secret Formula for an Authentic Employer Brand”, published in Bulgarian as well. Ali is well known and favorite speaker to audience participated Employer Branding events in 2016 and 2017 in Sofia organized by ToTheTop Agency.

Outside of business and marketing, Ali Ayaz is active in his community and volunteers for numerous charity projects. He is also an avid hiker, bike-rider, and self-learner.


Super Early Bird


lv. VAT excl.

Ticket Includes

Pass for the event

Writing and Promo Materials

Coffee Breaks

BY 31.03

Super Early

Bird Double


lv. VAT excl.

Ticket Includes

2 passes for the event

Writing and Promo Materials

Coffee Breaks

BY 31.03


Official Host of Black Belt MasterClass is Inter Expo Center, Sofia.

Address: Sofia, 147 Tsarigradsko shose Blvd
Transportation: The fastest transportation is taking Sofia metro to “IEC  – Tsarigradsko shose”. Other means for transportation to the site are bus 1,3,5,6,114,384

This post is also available in: Bulgarian