{"id":3398,"date":"2017-09-27T15:14:15","date_gmt":"2017-09-27T15:14:15","guid":{"rendered":"https:\/\/tothetopinternational.com\/?p=3398"},"modified":"2017-10-27T15:18:53","modified_gmt":"2017-10-27T15:18:53","slug":"top-employer-branding-media-and-content","status":"publish","type":"post","link":"https:\/\/tothetopinternational.com\/en\/top-employer-branding-media-and-content\/","title":{"rendered":"Top employer branding media (and content)"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_textblock  avia-builder-el-first   container_wrap sidebar_right'  ><div  class='avia-slideshow av-av_slideshow_full-63e9df1fbd20aeadf5a51652d771871a avia-slideshow-featured_large av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 30.357142857143%;'><li  class='avia-slideshow-slide av-av_slideshow_full-63e9df1fbd20aeadf5a51652d771871a__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3399 avia-img-lazy-loading-not-3399\"  src=\"https:\/\/tothetopinternational.com\/wp-content\/uploads\/2017\/10\/AAIA_wDGAAAAAQAAAAAAAArWAAAAJDExY2ViZWVkLThkZjgtNDk0Mi1iMWZhLTNkYWQ0NDc4NTMwOQ.png\" width=\"1400\" height=\"425\" title='AAIA_wDGAAAAAQAAAAAAAArWAAAAJDExY2ViZWVkLThkZjgtNDk0Mi1iMWZhLTNkYWQ0NDc4NTMwOQ' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/tothetopinternational.com\/wp-content\/uploads\/2017\/10\/AAIA_wDGAAAAAQAAAAAAAArWAAAAJDExY2ViZWVkLThkZjgtNDk0Mi1iMWZhLTNkYWQ0NDc4NTMwOQ.png 1400w, https:\/\/tothetopinternational.com\/wp-content\/uploads\/2017\/10\/AAIA_wDGAAAAAQAAAAAAAArWAAAAJDExY2ViZWVkLThkZjgtNDk0Mi1iMWZhLTNkYWQ0NDc4NTMwOQ-450x137.png 450w, https:\/\/tothetopinternational.com\/wp-content\/uploads\/2017\/10\/AAIA_wDGAAAAAQAAAAAAAArWAAAAJDExY2ViZWVkLThkZjgtNDk0Mi1iMWZhLTNkYWQ0NDc4NTMwOQ-300x91.png 300w, https:\/\/tothetopinternational.com\/wp-content\/uploads\/2017\/10\/AAIA_wDGAAAAAQAAAAAAAArWAAAAJDExY2ViZWVkLThkZjgtNDk0Mi1iMWZhLTNkYWQ0NDc4NTMwOQ-768x233.png 768w, https:\/\/tothetopinternational.com\/wp-content\/uploads\/2017\/10\/AAIA_wDGAAAAAQAAAAAAAArWAAAAJDExY2ViZWVkLThkZjgtNDk0Mi1iMWZhLTNkYWQ0NDc4NTMwOQ-1030x313.png 1030w, https:\/\/tothetopinternational.com\/wp-content\/uploads\/2017\/10\/AAIA_wDGAAAAAQAAAAAAAArWAAAAJDExY2ViZWVkLThkZjgtNDk0Mi1iMWZhLTNkYWQ0NDc4NTMwOQ-705x214.png 705w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3398'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-av_textblock-ed0054f47ba5986b6e674046a3f2b6c3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"ember4716\" class=\"ember-view\">\n<h2><strong><em><u>YouTube and Instagram<\/u><\/em><\/strong><\/h2>\n<p>Social networks are the top channel in which the world most attractive employers invest, according to Employer Brand Now survey by Universum.<\/p>\n<p>However, some social networks are more attractive than others.<\/p>\n<p>Company websites, Linkedin and Twitter usage is decreasing and <strong>Youtube and Instagram<\/strong> have significant increase in employer brand communication preferences. They seem to be the most preferred channels with growth of 15% (both for YouTube and Insagram), followed by to Facebook increasing by 8% compared to previous year. (Employer Brand Now)<\/p>\n<p><strong>59% of job seekers<\/strong> use social media to research the company culture of organizations they are interested in, according to Jive 2016 Annual Social Recruiting Survey.<\/p>\n<h2><strong><em><u>Employee Generated Content (EGC)<\/u><\/em><\/strong><\/h2>\n<blockquote>\n<p>\u201cEmployee Generated Content\u00a0(EGC) is the biggest HR strategy that most companies overlook. Your employees are smart, talented, and have plenty of things to say about your company.\u201d Muriel Macdonald<\/p>\n<\/blockquote>\n<p>The most noticeable trend in content shared in 2017 is the <strong>Employee Generated Content (EGC).<\/strong> \u00a0With the increase of the transparency, employer branding is moving away from the \u201ctoo polished\u201d corporate marketing materials and towards focusing on <strong>the real experience in the day-to-day life of the employees<\/strong>.<\/p>\n<p>Some of the examples of such campaign are the Brand ambassador program of GE, Google employee sharing pictures on Instagram and other social media, Coca Cola, IBM and many others.<\/p>\n<blockquote>\n<p>\u00a0\u201cWhen\u00a0 <a href=\"https:\/\/www.kinura.com\/a-guide-to-employee-generated-video-for-internal-communications\/\" target=\"_blank\" rel=\"nofollow noopener\">IBM first enabled EGC<\/a>, less than 0.01% of the workforce produced their own videos. However, within only a month of the content launching, employees shared the videos internally <strong>nearly 4,800 times and left 3,212 comments.\u201d<\/strong><\/p>\n<\/blockquote>\n<p>The most used EGC is <strong>pictures and video<\/strong>, followed by <strong>employee testimonials and inside stories<\/strong>.<\/p>\n<p><em>Sources:<\/em><\/p>\n<p><em>1.\u00a0\u00a0\u00a0\u00a0Employer brand NOW 2017 research<\/em><\/p>\n<p><em>2.\u00a0\u00a0\u00a03 Social Recruiting Trends to Prioritize in 2017, Katrina Collier, Social Recruitment Expert, The Seachologist <\/em><\/p>\n<p><em>3.\u00a0\u00a0\u00a0Employee Generated Content: How It Impacts Company Recruitment, Anna Gotte<\/em><\/p>\n<p><em>4. HR and Social Media: Employee Generated Content matters, Muriel Macdonald\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/em><\/p>\n<p><em>5. Jive 2016 Annual Social Recruiting Survey<\/em><\/p>\n<p><em>6. 3 Reasons Why you Should Enable Employee Generated Content, Ramp.com<\/em><\/p>\n<\/div>\n<\/div><\/section>\n<div  class='av-buildercomment av-av_comments_list-88ce68e426f11248fa394058a3de040f'><\/div>\n<div  class='av-social-sharing-box av-av_social_share-87f25dfd3254130c239cd2d044c49239 av-social-sharing-box-default  avia-builder-el-3  el_after_av_comments_list  avia-builder-el-last  av-social-sharing-box-fullwidth'><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[46,47,48],"tags":[51,52,50,53],"class_list":["post-3398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding","category-hr","category-recruitment","tag-employer-branding","tag-hr","tag-people-management","tag-recruitment"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tothetopinternational.com\/en\/wp-json\/wp\/v2\/posts\/3398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tothetopinternational.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tothetopinternational.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tothetopinternational.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tothetopinternational.com\/en\/wp-json\/wp\/v2\/comments?post=3398"}],"version-history":[{"count":0,"href":"https:\/\/tothetopinternational.com\/en\/wp-json\/wp\/v2\/posts\/3398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tothetopinternational.com\/en\/wp-json\/wp\/v2\/media\/3399"}],"wp:attachment":[{"href":"https:\/\/tothetopinternational.com\/en\/wp-json\/wp\/v2\/media?parent=3398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tothetopinternational.com\/en\/wp-json\/wp\/v2\/categories?post=3398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tothetopinternational.com\/en\/wp-json\/wp\/v2\/tags?post=3398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}