✔ Initial meeting. This is where we try to understand your needs and why you want to run employer brand management project.

✔ Structuring a proposal

✔ Negotiating and signing a contract

✔ Kick off with project leaders

✔ Kick off meeting with project leaders

✔ Access to initial documentation (employee surveys, previous employee focus group results, exit interview reports, turnover reports, customer market research reports, organisation chart, HR organisation chart, etc.)

✔ Analysing the documents, company website, competitor websites, job boards, recruitment advertising, etc.

✔ Running one-to-one meetings, focus groups

✔ Interim report

✔ Workshop to define the target employee characteristics and developing EVP 

✔ Refining the target profile and EVP

✔ Preparing agency brief

✔ Deciding the main positioning and employer brand motto

✔ Preparing the final report with suggestions

✔ Implementing the EVP and main positioning (promise) into all HR processes and procedures

✔ Measuring the outcomes

✔ Developing the person/people who will manage the employer brand

✔ Happy End!