Dumitrita Ghenciu, Employer Branding Strategist at Bosch Romania

Dumitrita’s mission is to create a bridge between employers’ and candidates’ needs.

For her, it is an exciting journey and she is happy to be among employer branding practitioners who set the benchmark for this industry in Romania. For her, there is not a solution that fits all the needs. Therefore, in her current role, she builds synergies and creates the best platforms for integrated campaigns addressed to different target groups. She shares that even if Bosch has a global EVP, they are constantly looking for local authentic, consistent, and outstanding messages. She is sure this approach wouldn’t be possible without a large exposure to all growing industries from Romania during the last 8 years, and a portfolio with more than 50 employer branding projects: from graduates campaigns to defining and localizing the EVPs.

Bosch Romania.

Some details about the company: Bosch Group has more than 25 years of experience in Romania and is recognized by candidates as the 2nd Most Desired Employer  in the Automotive Industry.