EmployerBrand MasterClass 2019



Improve your Employer Brand expertise with the founder of Employer Brand Academy – Ali Ayaz!

EmployerBrand MasterClass by Ali Ayaz is developed to deliver concentrated hands-on experience on developing and managing Employer Brand.

This course is an inspirational and creative, step by
step guide to help participants plan, build, implement and measurecompelling Employer Brand.

Participants will create and present their own EVP for the case provided as exercises and leave the room with tons of new ideas, tools and techniques.

Employer Brand Masterclass combines

  • Lectures and
  • Discussion modules

to help participants experience and understand the training while working on real business cases taken from top companies and worldwide brands.

This advanced masterclass is designed for familiar with Employer Brand Management principles who would like to develop further their  knowledge.

The course will train you the XYZ rather than ABC of managing employer brand.

 Please note that this event will be held in English

This day will train you:

How to develop a brand as an employer

How to create your EVP

How to implement your EB strategies

How to specify your target people, what are their characteristics

How to diagnose and understand your current EB situation

How to measure your EB effectiveness

Individual tips

Real business cases


Ali Ayaz has traveled more than 50 different countries for various marketing and branding ventures, successfully completing various employer brand projects with multinational blue chip companies in the automotive, banking, fast-moving consumer goods (FMCG), IT telecom, and retail industries.

Currently, Ali serves as an Employer Brand and HR Consultant at Modern Management Consulting, London, where he is well-versed in not only employer brand development, but candidate and employee surveys, recruitment, and employee engagement. He also authored the book, “Secret Formula for an Authentic Employer Brand”, published in Bulgarian as well. Ali is well known and favorite speaker to audience participated Employer Branding events in 2016 and 2017 in Sofia organized by ToTheTop Agency.

Outside of business and marketing, Ali Ayaz is active in his community and volunteers for numerous charity projects. He is also an avid hiker, bike-rider, and self-learner.


8:30 - 9:30: Registration

Morning coffee and door opening

9:30 - 11:00: Panel I

– Employer Brand terms and values
– Air, Focus and Strategies for manage Employer Brand
– How to build a strong Employer brand team in the company

11:00 - 11:30: Coffee break

11:30 - 13:00: Panel II

– Target people defining
– EVP Creation – step-by-step
– Content of creative brief

13:00 - 14:00: Lunch break

14:00 - 15:30: Panel III

– Employer brand implementation and change management
– Measuring internal and external results

16:00 - 16:30: Coffee break

15:30 - 17:00: Panel IV

– Most common mistakes and challenges – how to overcome?
– Examples: Most valued researches and assessments to implement




BGN VAT excl.


* Ticket for Employer Brand
Academy LEVEL I - 1-2 July


* Lunches

* Coffee breaks

Pass and

3 overnights


BGN VAT excl.


Ticket for Employer Brand 
Academy LEVEL I - 1-2 July 


* Lunches

* Coffee breaks

3 overnights in "Suite Hotel Sofia"

* Airport Transfer




BGN VAT excl.


* 2 Tickets for Ticket for Employer Brand 
Academy LEVEL I - 1 -2 July 

* Lunches

* Coffee breaks


Official Host of the EmployerBrand MasterClass by Ali Ayaz is Inter Expo Center, Sofia.

Address: Sofia, 147 Tsarigradsko shose Blvd
Transportation: The fastest transportation is taking Sofia metro to “IEC  – Tsarigradsko shose”. Other means for transportation to the site are bus 1,3,5,6,114,384

This post is also available in: Bulgarian