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The Event

Employer Branding Best Practices is the fifth of a series of events on Employer Branding in Bulgaria. The idea of ​​this year’s event is to share with the audience the best practices of some of the largest companies in the world. Their representatives will share which techniques have managed to radically change the workflow and which have helped them improve their image to the world.

On March 30 expect proven professionals from world-famous companies, who will share best practices in employer branding – what exactly they do and how to apply it!

What will you learn:

Steps for creating a successful strategy to attract and retain talent

Key Employer Brand attributes that attract and retain talent

Benchmarking of good practices

How to identify and meet the employee’s needs and expectations?

Key touchpoints in the employee/candidate experience

Create engaging brand messages/stories

Empower employees to become brand ambassadors

Identify the most effective communication channels

Employer Branding via social media and the role of the mobile technologies

Please note that this event will be held in English

Speakers

Speakers

Marlene De Koning – Team Lead Solutions Team at LinkedIn

Marlene De Koning combines a strong background in marketing and business with in-depth knowledge on employer branding. She has worked at both IBM as for brand agencies working on creating employer value propositions, go to market strategies and engaging employees to advocates. She has been a public speaker on brand related topics at the CHRO Forum EMEA, Talent Connect London, Talent Connect Las Vegas, HR Vision Event and together with Heineken at the World Employer Brand Event in Budapest.

Marlene De Koning

Topic

The theme Marlene is going to speak about isTurning employees into brand ambassadors to fuel your employer brand, during which she will share her 5 years experience in LinkedIn.

Topic:

Turning employees into brand ambassadors to fuel your employer brand

Annemarie Steenbeek

Annamarie SteenbeekEmployer Branding specialist a.i. in MacDonalds

Annemarie Steenbeek is an experienced consultant in Employer Branding and talent acquisition, now working for McDonald’s in the Netherlands. The in- and external reputation of companies as an employer are her passion, believing that an excellent and relevant employer image is crucial for hiring the best staff available. She has been working as a consultant for international and national companies in Energy, IT, Agriculture and Fastservice for more than 20 years.

Topic

The theme of Annemarie is  “The Applicant Journey, great opportunities to increase your conversion” – By improving the online applicant journey, McDonald’s in the Netherlands has increased the number of applications with 40%. With a yearly recruitment target of 90.000 applications, the cost have been reduced and the employer brand image has been strengthened. How they this? What techniques and technologies they use? All this she will share on 30th of March.

Topic:

The Applicant Journey, great opportunities to increase your conversion

Madalina AntoheGlobal Talent Channels Manager in HP

Madalina joined HP in 2012 as a graduate, being part of the rotational program called HR Management Associate Program and from 2016 she is now Global Talent Channels Manager in HP. She develops and leads the planning, design, implementation, communication and delivery of HP’s Talent Acquisition Channels programs globally: university hiring, employee referral program, employer branding, digital media, etc. Also she contributes to HP’s business and revenue growth through effective support of Talent Acquisition priorities, driving strategies and initiatives at the country/regional/global.

Madalina Antohe

Ovidiu VoinaGlobal Employer Brand & Digital Media Lead

Ovidio Voina has a 5 years career in the Social Media. He has been a Social Media Manager in XPLAIN (International digital marketing agency doing business in more than 30 countries with a team of 70 professionals working on 25 languages.), Employer Brand & Digital Media Coordinator – EMEA in Oracle (With 430,000 customers in 175 countries) and for an year he is Global Employer Brand & Digital Media Lead in HP. He sets the global strategy for all HP Careers social channels and provides guidance to regional digital media leaders on how to best execute it. Ovidiu also sets the strategy and manages deployment of all paid digital media campaigns, collaborates strategically with Regional Talent Acquisition Leaders, HR leaders, and regional digital media leaders.

Ovidiu Voina

Topic:

Developing and launching an Employer Value Proposition

Peter J. Wright

Peter J. Wright Partner in Leadership Forum Inc

Peter Wright is a truly global executive experienced in leading HR functions for some of the world’s best-known companies. He has held senior positions in companies as diverse as Zurich Insurance, AIG, Estee Lauder, Merrill Lynch, BP, Allied Domecq and Unilever.  He is highly skilled in leading organizations and executive teams through significant growth, crisis and business transformation, including mergers and acquisitions divestitures, restructuring, organizational transformation and public offerings.

At the beginning of 2014 Peter took his many years of experience and applied it to the founding of his own consultancy Acorn Strategy Consulting. When Peter becames a partner in Leadership Forum Inc., he merges Acorn Strategy Consulting with Leadership Forum Inc.

Topic

Peter’s topic is Your Leadership Brand – Preparing for the Unthinkable. He share his unique lens on the realities of global leadership and change management.

Topic:

Your Leadership Brand – Preparing for the Unthinkable

Program

Registration with cup of coffee

“Developing and launching an Employer Value Proposition” – Madalina Antohe and Ovidiu Voina (HP)

Coffee break

“Turning employees into brand ambassadors to fuel your employer brand” – Marlene De Koning (LinkedIn)

Lunch break

Your Leadership Brand – Preparing for the Unthinkable – Peter Wright (Leadership Forum)

Coffee break

The Applicant Journey, great opportunities to increase your conversion – Annemarie Steenbeek (McDonald’s)

Short break

Guest speaker (To be announced soon!)

Tickets

Early Bird 

190

lv. VAT excl.

Ticket includes:

Pass for the event

Writing and Promo Materials

Coffee Breaks

BY 31.12

Early Bird Double 

350

lv. VAT excl.

Ticket includes:

Pass for the event

Writing and Promo Materials

Coffee Breaks

BY 31.12

Regular

300

lv. VAT excl.

Ticket includes:

Pass for the event

Writing and Promo Materials

Coffee Breaks

* General conditions for registration and participation in Employer Branding Best Practices can be found HERE

Venue

Official Host of Employer Branding Best Practices is Capital Fort, Sofia.

Address: 90 Tsarigradsko Shose blvd, 1784, Sofia, Bulgaria
Transportation: The fastest transportation is taking Sofia metro to “IEC  – Tsarigradsko shose”. Other means for transportation to the site are bus 1,3,5,6,114,384

Partners

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This post is also available in: Bulgarian